"Clean" here means few ingredients and no artificial sweeteners. The label does the work: read the ingredient list, not the front of the tub. Prices are October 2026.
Which whey brands use which sweeteners?
| Brand and product | Sweeteners listed |
|---|
| NPL Platinum Whey, Whey Isolate, Casein | sucralose |
| Primal Whey Protein and Whey Isolate | sucralose |
| Biogen Complete Whey | sucralose |
| Tony Ferguson Whey (WPC 87%) | sucralose |
| Myprotein Impact Whey | sucralose |
| PVM Protein XTR | fructose plus sodium cyclamate and saccharin |
| USN BlueLab Plant Protein | sucralose, acesulfame-K, steviol glycosides |
| Evox, USN whey, Optimum Nutrition | not named in the page text we could read |
| ATP Fitness (all whey) | none |
| Lifestyle Food Whey Concentrate Unflavoured | none listed |
"Not named" does not mean "none". Many Dis-Chem pages show nutrition tables as images. Check the physical tub.
Which are the genuinely clean options?
- ATP Fitness. Concentrate Unflavoured R800 per kg, Belgian Cocoa Concentrate R850, Isolate Unflavoured R900, Madagascan Vanilla or Belgian Cocoa Isolate R950 per 800 g, Grass-fed Vanilla Isolate R1 050. Vanilla and cocoa are the only flavourings.
- Lifestyle Food Unflavoured Whey Concentrate. 500 g for R500 at Dis-Chem Living Fit, with 15.2 g protein per 20 g scoop (about R39 per 30 g protein).
What does going clean cost?
Per 100 g of powder: ATP concentrate R80 to R85, against sucralose-sweetened NPL Platinum Whey at R77 and USN BlueLab at R69. For isolate, ATP at R112.50 to R118.75 sits near USN Isozero (R112). So you pay roughly R3 to R16 more per 100 g than these sweetened blends for a sweetener-free ingredient list. Fair to flag: ATP does not publish protein per serving, so we cannot give a verified cost per 30 g of protein.
What are the downsides?
- Taste. Unflavoured whey is plain and milky; unsweetened cocoa is bitter compared with a dessert-style shake. Blending with banana, milk or a little honey helps.
- ATP specifics. No published third-party certification, a young brand (April 2024), few flavours, and the unflavoured isolate was out of stock on the shop on 27 October 2026.
- Wording. R146 restricts words such as "natural" and "pure", so "clean" is a judgement you make from the ingredients, not a regulated claim.
Do sweeteners matter for health?
The evidence for harm at normal intakes is not settled, and we make no health claim either way. Some people simply prefer to avoid them, and some have digestive sensitivity to polyols and sugar alcohols (common in bars). If you are managing a medical condition or phenylketonuria (aspartame), ask your doctor or dietitian.
What next?
Compare by protein with whey per 30 g of protein, read is ATP whey good, or see the best clean-label protein.
Products mentioned
| Product | Size | Price (source, date) | Servings | R per 100 g powder | R per 30 g protein | Sweeteners |
|---|
| ATP Fitness Unflavoured Whey Protein Concentrate | 1 kg | R800 (ATP Fitness shop, 2026-10) | — | R80.00 | — | None |
| ATP Fitness Belgian Cocoa Whey Protein Concentrate | 1 kg | R850 (ATP Fitness shop, 2026-10) | — | R85.00 | — | None |
| ATP Fitness Madagascan Vanilla Whey Protein Isolate | 800 g | R950 (ATP Fitness shop, 2026-10) | — | R118.75 | — | None |
| ATP Fitness Unflavoured Whey Protein Isolate | 800 g | R900 (ATP Fitness shop, 2026-10) | — | R112.50 | — | None |
| Lifestyle Food Whey Protein Concentrate Unflavoured (500 g) | 500 g | R500 (Dis-Chem Living Fit, 2026-10) | — | R100.00 | R39.47 | none listed |
| NPL Platinum Whey (908 g) | 908 g | R700 (NPL shop (npl.za.com), 2026-10) | — | R77.09 | R32.89 | sucralose |
Educational information, not medical advice. Speak to a doctor, pharmacist or registered dietitian before using supplements if you are pregnant or breastfeeding, under 18, taking medication, or living with kidney, liver or heart disease. Prices were observed in October 2026 and are not offers.