Independent South African deskPrices checked 27 October 2026
Healthnews24

Health, fitness and the supplement aisle. An independent South African desk.

Brand

ATP Fitness (brand profile)

Cape Town brand, established in 2024. The shop listings checked in October 2026 are mostly single-ingredient powders: whey, hydrolysed collagen, micronised creatine and a few other singles, with no sweeteners listed.

· 2 min read

  • Origin: South Africa (Cape Town)
  • Founded: 2024
  • Where to buy: ATP Fitness shop (shop.atpfit.co.za), Takealot, Amazon.co.za, Gyms and wholesale partners

What the range is

ATP Fitness is a Cape Town brand, established in 2024, that sells single-ingredient powders: unflavoured whey isolate and concentrate, collagen, creatine, glutamine, beta-alanine and citrulline, plus a few flavoured proteins that list cocoa or vanilla and no sweeteners. In the October 2026 price set it is one brand among many. Where a tub is cheap per dose or has a short ingredient list, the comparison says so, and it also records the gaps: protein per serving is often unpublished, no third-party sport certification was published, the range is young, and the retail footprint is smaller than USN, Evox or Biogen.

Trade-offs to know

  • Young brand (established 2024), with a smaller retail footprint than USN, Evox or Biogen.
  • Few flavours, and unsweetened protein tastes noticeably less sweet than mainstream shakes.
  • Third-party sport certification (for example Informed Sport) is not published as of October 2026, which matters for tested athletes.
  • Some products sell out online; check stock before you plan around a tub.

Products

ProductSizePrice (source, date)ServingsR per 5 gR per 3.2 gR per 6 gR per 100 g powderR per 10 gSweeteners
ATP Fitness Micronised Creatine Monohydrate250 gR270 (ATP Fitness shop, 2026-10)—R5.40————None
ATP Fitness Micronised Creatine Monohydrate600 gR500 (ATP Fitness shop, 2026-10)—R4.17————None
ATP Fitness L-Glutamine200 gR300 (ATP Fitness shop, 2026-10)—R7.50————None
ATP Fitness Beta-Alanine200 gR260 (ATP Fitness shop, 2026-10)——R4.16———None
ATP Fitness Citrulline Malate250 gR280 (ATP Fitness shop, 2026-10)———R6.72——None
ATP Fitness Grass-fed Madagascan Vanilla Whey Protein Isolate800 gR1 050 (ATP Fitness shop, 2026-10)18———R131.25—None
ATP Fitness Grass-fed Unflavoured Whey Protein Isolate800 gR779-R1 000 (Takealot (via PriceCheck), 2026-10)————R125.00—none (unflavoured)
ATP Fitness Madagascan Vanilla Whey Protein Isolate800 gR950 (ATP Fitness shop, 2026-10)————R118.75—None
ATP Fitness Belgian Cocoa Whey Protein Isolate800 gR950 (ATP Fitness shop, 2026-10)————R118.75—None
ATP Fitness Unflavoured Whey Protein Isolate800 gR900 (ATP Fitness shop, 2026-10)————R112.50—None
ATP Fitness Belgian Cocoa Whey Protein Concentrate1 kgR850 (ATP Fitness shop, 2026-10)————R85.00—None
ATP Fitness Unflavoured Whey Protein Concentrate1 kgR800 (ATP Fitness shop, 2026-10)————R80.00—None
ATP Fitness Hydrolysed Collagen910 gR950 (ATP Fitness shop, 2026-10)91————R10.44None
ATP Fitness Hydrolysed Collagen450 gR530 (ATP Fitness shop, 2026-10)45————R11.78None

Sources

Educational information, not medical advice. Speak to a doctor, pharmacist or registered dietitian before using supplements if you are pregnant or breastfeeding, under 18, taking medication, or living with kidney, liver or heart disease. Prices were observed in October 2026 and are not offers.